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Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [4] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997
The game's genre is "friendship adventures for girls", which Wired deemed to be a new game category created by Brenda Laurel, Purple Moon's co-founder. [1] The game's design was built on the notion of girls not wanting to play as a superhero, rather as a friend, experiencing real-life events, encounters, and emotions that they would understand. [1]
Initially, Girls Make Games was a program run by LearnDistrict, delaying the development of their own video game projects, only later becoming a distinct organisation. [2] [6] Shabir says her ultimate aim with the organization is to make itself obsolete, with the games industry containing a significant proportion of women. [1]
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Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. [1] [2] The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."
The first game, Mahjong Pretty Girls Battle, was released worldwide on the Steam platform for PCs on January 22, 2015. It is an authentic 4-player mahjong game against AI and there are a total of 23 "kawaii" characters to choose from, all fully voiced.
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