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For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure.
(The audience share is normally calculated by dividing a given channel's average audience by the average audience of all channels). Audience potential: The total number of people in a given geographical area who conform to a specific definition, such as the number of people with a television (or radio) set or the total number of people aged 6 ...
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. [1] This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated ...
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...
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Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, [1] which supports the idea of broadcasting a message that will reach the largest number of people possible.
When TIME’s photo department got together to create our annual list of the year’s top 10 photos, we first had to tackle the definition of an influential photo. Because those images gained so ...
The birth rate in America has long been on a decline, with the fertility rate reaching historic lows in 2023. More women between ages 25 to 44 aren’t having children, for a number of reasons.