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Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.
Dyadic communication is communication between two people; a dyad is a group of two people between whom messages are sent and received. Relational communication is communication in which meaning is created by two people simultaneously filling the roles of sender and receiver.
In everyday reasoning, the fallacy of four terms occurs most frequently by equivocation: using the same word or phrase but with a different meaning each time, creating a fourth term even though only three distinct words are used. The resulting argument sounds like the (valid) first example above, but is in fact structured like the invalid ...
An example is a probabilistically valid instance of the formally invalid argument form of denying the antecedent or affirming the consequent. [ 12 ] Thus, "fallacious arguments usually have the deceptive appearance of being good arguments, [ 13 ] because for most fallacious instances of an argument form, a similar but non-fallacious instance ...
For example, the statement "Green is the best color because it is the greenest of all colors", offers no independent reason besides the initial assumption for its conclusion. Detecting this fallacy can be difficult when a complex argument with many sub-arguments is involved, resulting in a large circle.
The description of the fallacy in this form is attributed to British philosopher Antony Flew, who wrote, in his 1966 book God & Philosophy, . In this ungracious move a brash generalization, such as No Scotsmen put sugar on their porridge, when faced with falsifying facts, is transformed while you wait into an impotent tautology: if ostensible Scotsmen put sugar on their porridge, then this is ...
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
[7] Following the lead of others who study verbal deceit, Buller and Burgoon label these three strategies falsification, concealment, and equivocation. The three differ in that falsification creates a fiction, concealment hides a secret, and equivocation dodges the issue, yet all three are types of deception. [7]