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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias 1936 – First African American athlete on a Wheaties box – Jesse Owens 1939 – First televised commercial sports broadcast sponsorship, of the 1939 Major League Baseball All-Star Game
List of Olympic medalists in football; List of 1996 Summer Olympics medal winners; List of players with the most goals in an association football game; 1985 United States women's national soccer team; List of University of Central Florida alumni; List of athletes on Wheaties boxes; List of Golden Scarf recipients; List of prizes named after people
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Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
As the year continues, Wheaties plans to recognize athletes who have previously graced the iconic orange box and "shaped sports culture." Wheaties names Muhammad Ali first athlete in centennial ...
The U.S. Open begins next Monday. Gauff won the tournament in 2023 at age 19. That made her the youngest American champion at the event since Serena Williams in 1999. Gauff's Wheaties box comes a few months after 39-time major champion and an equal rights pioneer Billie Jean King was honored by the brand.
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [23] [24] [25] In 2019, Retton became a spokesperson for Australian Dream, a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance. [26]
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