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In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
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In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell . Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy.
While Bernie Madoff focused on the exclusivity of his investment opportunity, R. Allen Standford built his financial empire with hard-sell sales tactics and incredible employee incentives. His ...
Retail credit cards are a cash cow for the stores they represent, as well as for the banks that back them. But retailers' desire to boost profits by getting more consumers to sign up for and use ...
Despite low inventory across the U.S., homes aren't necessarily flying off the lot, so to speak. At least, not in all states. See: How To Avoid Paying Taxes When You Sell Your HouseExplore: 5 ...
While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing. Selling is the profession-wide term, much like marketing defines a profession. Recently, attempts have been ...
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