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Tire Discounters (Stylized as TireDiscounters) is a tire and auto service shop started by Chip Wood in 1976 in Cincinnati, Ohio. Today, it ranks as the eighth-largest independent tire dealer in the U.S. by Modern Tire Dealer National Rankings 2020.
Discount Tire Company was founded by Bruce Halle as a tire shop in 1960, in Ann Arbor, Michigan.Halle had taken out a $400 loan to open the store, originally having six tires from a previous failed automotive supply company.
In 1976, Chip Wood turned to guerrilla marketing to bring attention to his little tire store. The signs still make customers chuckle.
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