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  2. Technical management - Wikipedia

    en.wikipedia.org/wiki/Technical_management

    Technical managers can be found at the interface of application and technique; they act between the user and the technical means. Examples of technical management are: ICT management, real estate management, financial management, quality management. Often the managed field is a resource of the organisation.

  3. Service catalog - Wikipedia

    en.wikipedia.org/wiki/Service_Catalog

    Examples of common service categories include Marketing Services, Product Development Services, Fulfillment Services, and Support Services, which are consumed and performed by most businesses. The purpose of categorization of services is to facilitate service curation, such as how books may be curated in a library.

  4. Service product management - Wikipedia

    en.wikipedia.org/wiki/Service_product_management

    The service product management practice ensures management of a profitable service in the marketplace. Service Product manager identifies profitable service space, packages services in a productized form and delivers the same to the market. The function is a core service business management function and is a mix of sales and marketing functions.

  5. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    DSS has many tools [7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data. information, and knowledge; powerful modeling functions accessed by a model management system; and powerful, yet simple user interface designs that enable interactive queries, reporting, and ...

  6. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...

  7. Service system - Wikipedia

    en.wikipedia.org/wiki/Service_system

    "Service system" is a term used in the service management, service operations, services marketing, service engineering, and service design literature. While the term frequently appears, it is rarely defined.

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  9. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    Examples are transaction processing system (TPS) to process data real-time, which can then be sent to the sales and finance departments in order to recalculate inventory and financial position quick and accurately. Once this information is transferred back to the CRM software and services it could prevent customers from placing an order in the ...