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In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. [9]For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Shea Moisture in 2020.
It has a 4.6-star average rating from over 1,000 reviews on Amazon. ... dry hair as a finishing product or on wet hair to lock in moisture and create a smooth look and feel, according to Fekkai ...
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Shoppers say the pH-balanced formula helps soothe irritated and sensitive scalps, while keeping the rest of your hair squeaky clean and free of product build-up. $24 AT DERMSTORE 5.
As relaxer production declines in favor of more natural-friendly products, Black consumers increasingly rely on social media—particularly YouTube—for tutorials, product demonstrations, and reviews before making purchases. Popular brands and products include Shea Moisture, DevaCurl, and Carol's Daughter. [57]
Ugandan shea butter has consistently high oleic acid content, and is liquid at warm ambient temperatures. It fractionizes into liquid and solid phases, and is the source of liquid shea oil. The fatty acid proportion of West African shea butter is much more variable than Ugandan shea butter, with an oleic content of 37 to 55%.
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