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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
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Anheuser marketing executives Alissa Heinerscheid and Daniel Blake took leaves of absence following the backlash over the campaign. The week of the campaign, America’s best-selling beer saw ...
Upset by the Mulvaney partnership, many customers were further enraged by unearthed comments from Bud Light’s marketing vice president, Alissa Heinerscheid, disparaging the brand’s traditional ...
Alissa Heinerscheid — Bud Light's vice president of marketing — left the company in late April amid the controversy. The situation is still weighing on the rest of ABInBev's expansive beer ...