Search results
Results from the WOW.Com Content Network
The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm. [7] The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances.
After acquiring the AEG household subsidiary AEG Hausgeräte GmbH in 1994, Electrolux obtained the rights to the AEG brand name in 2005, which it now uses on some of its products. The AEG name is also licensed to various brand partners under the Electrolux Global Brand Licensing program.
AEG (German company), Allgemeine Elektricitäts-Gesellschaft ("General Electricity Company"), former German electrical manufacturer AEG (brand), licensed by Electrolux to several companies for a variety of products; Anschutz Entertainment Group, an American entertainment company
Articles related to brands owned by Electrolux. Pages in category "Electrolux brands" ... This list may not reflect recent changes. A. AEG (German company) F ...
While the company was owned by General Motors, its logo featured the phrase "Product of General Motors", and later renamed to "Home Environment Division of General Motors". Frigidaire was sold to the White Consolidated Industries in 1979, which in 1986 was purchased by Electrolux, its current parent. The company claims firsts including:
Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an amalgamation of the company's full name, in December 1909. His family lived in Offenbach am Main. [2] The company initially used the slogan Muss heute eine Rowenta sein (today [it] must be a Rowenta). [3]
Hotpoint continued as a subsidiary of GEC until 1989, when it was merged into a new division of GEC called General Domestic Appliances (GDA). 50% of GDA was purchased by General Electric (USA), with whom it owned the joint venture. In 1998, the Redring and Xpelair brands also joined GDA, and Hotpoint was categorized as part of GDA Applied Energy.
Tricity Bendix, Electrolux and AEG as well as Zanussi were all to be serviced by the one network. This was changed in the late 1990s and early 2000s as Electrolux sold or gave away the regional service centres, generally to the existing management or to area managers to run as independent businesses.