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ASI publishes several magazines for the advertising specialty industry and has created other online educational and new resources for promotional products companies. [4] Counselor is its flagship magazine, covering the entire promotional products industry. Advantages is a magazine for promotional product salespeople.
Benjamin S. Whitehead, who owned a promotional products manufacturing company in Newark, New Jersey, became the association's first president. [4] By 1906, the association had 56 members, including one honorary member, Henry S. Bunting, who published the official publication of the association. Mr.
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
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