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In the 1989 Upper Deck baseball set, Ken Griffey Jr. was selected to be featured on card number one. [28] The decision to make Griffey Jr. the first card was reached in late 1988. A teenage employee named Tom Geideman was the one who suggested the use of Griffey as its choice for the number-one card. [29]
Flair Marvel [note 3] (Upper Deck, 2019) Marvel Premier (Upper Deck, 2019) [11] Marvel Studios: The First 10 Years (Topps) Marvel Universe Series 1–3 (Impel, 1990–92) Mickey Mouse: 90 Years (Panini) [12] Plasm Zero Issue (The River Group, 1993) The Punisher Season 1 (Upper Deck, 2020) [13] Red Sonja (Breygent Marketing, 2011) The Sandman ...
Competitors such as Score and Topps neglected to include a card of Griffey in its 1989 base set, but later included him in their traded issues. Such neglect helped Upper Deck gain exposure due to the popularity of Griffey in the 1989 MLB season. Donruss and Fleer included Griffey rookie cards in their respective base sets, but they were never ...
This style of production allowed Upper Deck to charge a premium for its product, becoming the first mainstream baseball card product to have a suggested retail price of 99 cents per pack. In 1989, Upper Deck's first set included the Ken Griffey Jr. rookie card.
Another cereal company, Kellogg's, released its first set in 1970. Kellogg's would launch sets regularly until 1983. A new brand, Score, entered into market in 1989 with its collection of football cards. Two years later, Upper Deck obtained licenses from the NFL to produce trading cards. Upper Deck established itself so quickly that it rivaled ...
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