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  2. Activity-based management - Wikipedia

    en.wikipedia.org/wiki/Activity-based_management

    Activity-based management (ABM) is a method of identifying and evaluating activities that a business performs, using activity-based costing to carry out a value chain analysis or a re-engineering initiative to improve strategic and operational decisions in an organization.

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing Research Clients are beginning to demand highly personalized and specifically-focused products from the marketing research firms; big data is great for identifying general market segments, but is less capable of identifying key factors of niche markets, which now defines the competitive edge companies are looking for in this mobile ...

  4. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [ 2 ]

  5. Use case - Wikipedia

    en.wikipedia.org/wiki/Use_case

    Use case modeling typically starts from identifying key stakeholder roles (actors) interacting with the system, and their goals or objectives the system must fulfill (an outside perspective). These user goals then become the ideal candidates for the names or titles of the use cases which represent the desired functional features or services ...

  6. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Identifying these key questions helps clarify and make the value proposition more obvious. Another strategy that has been used to help process learning and growth of a business is the balanced scorecard. This concept was developed by Robert Kaplan and David Norton in 1990, to help communicate value proposition in a way that businesses can ...

  7. View and manage data associated with your account - AOL Help

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    To also see details about your account and products you've used in the past, sign in. For your security, you'll be signed out automatically after 15 minutes. Looking for AOL subscriptions and billing data?

  8. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT has been described as a "tried-and-true" tool of strategic analysis, [3] but has also been criticized for limitations such as the static nature of the analysis, the influence of personal biases in identifying key factors, and the overemphasis on external factors, leading to reactive strategies. Consequently, alternative approaches to SWOT ...

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