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According to Ernest Analytics, Shein became the largest fast fashion retailer in the United States in 2021, and had also launched online in Mexico. [15] According to an investigation by Rest of World, Shein added anywhere between 2,000 and 10,000 individual styles to its app each day between July and December 2021. [16]
Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers. [11]
Shein quickly took center stage across numerous social media platforms. Social media users, specifically young women, could not go online without seeing something from this fast fashion website, and "Shein hauls" became one of the most popular trends on TikTok, with 4.7 billion views as of March 2022.
Shein's rapid global expansion since the COVID-19 pandemic has upended the fashion industry. (Per-Anders Pettersson - Getty Images) They don’t make things like they used to.
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In its latest private fundraising, Shein had a valuation of $66 billion; some analysts think an LSE offering could rake in $5 billion to $10 billion, which could make it the second-largest in the ...
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Shein is kind of a big deal. In 12 years, the Chinese fast-fashion behemoth has exploded in size and now reaches over 150 countries. Its $5 dresses and accessories have caught the attention of ...