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Studies using "the gender content in an ad – characters, products, settings, role portrayals, peripheral cues (colors, language, voice-over)" have proven that a higher degree of gender flexibility has a positive correlation with children's attitudes when viewing advertisements with gender content which conveys the significance of the effects ...
Research into the many possible relationships, intersections and tensions between language and gender is diverse. It crosses disciplinary boundaries, and, as a bare minimum, could be said to encompass work notionally housed within applied linguistics, linguistic anthropology, conversation analysis, cultural studies, feminist media studies, feminist psychology, gender studies, interactional ...
While difference theory deals with cross-gender communication, the male and female genders are often presented as being two separate cultures, hence the relevance of Gumperz's studies. In her development of the difference theory, Deborah Tannen drew on the work of Daniel Maltz and Ruth Borker, in particular their 1982 paper, A Cultural Approach ...
Gender-based violence is the physical, sexual or emotional harm or suffering enacted upon an individual as contextualized by societal gender norms. Violence affects the lives of millions worldwide, in all socio-economic and educational classes. It cuts across cultural and religious barriers, impeding the right of many to participate fully in ...
Medium theory can be divided into microlevel and macrolevel issues. Microlevel medium theory explores the consequences of the choice of one medium over another in a particular situation, such as in initiating or ending a personal relationship, applying for a job, commanding troops, or interacting with one’s children.
Gender-neutral language is language that avoids assumptions about the social gender or biological sex of people referred to in speech or writing. In contrast to most other Indo-European languages, English does not retain grammatical gender and most of its nouns, adjectives and pronouns are therefore not gender-specific.
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Gender is used as a means of describing the distinction between the biological sex and socialized aspects of femininity and masculinity. [9] According to West and Zimmerman, is not a personal trait; it is "an emergent feature of social situations: both as an outcome of and a rationale for various social arrangements, and as a means of legitimating one of the most fundamental divisions of society."