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However, Balance Bar was "not financially material" to Kraft, a Kraft spokesman later said. In 2008, Kraft posted annual revenues of $42 billion. [6] Balance Bar posted revenues of $127 million, a 7% decline from the previous year. It slipped to third position in the category, with Clif Bar and Nestle's PowerBar surpassing it in sales. [7]
In August 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company. [22] [23] The snack-food company, called Mondelez International, would be the legal successor of the old Kraft Foods, while the grocery company would be a new company, Kraft Foods Group.
This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.), including its division Nabisco. The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.
In 1988, Brynwood Partners purchased Richelieu Foods, [5] a supplier of private-label food products and frozen pizzas. [2] The company produces over 50 million frozen pizzas [6] and more than 20 million finished crusts [7] annually, reporting more than $200 million in yearly sales, [6] and producing private label products for companies including Aldi, Save-A-Lot, [5] Shaw's Supermarkets, [6 ...
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In 1986, the US 11th Circuit Court of Appeals prohibited Kraft Foods from using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's "Polar B'ar" brand ice cream bars. [5] The following year, the US Supreme Court declined to hear an appeal of the lower court ruling. [6]
In August 2011, Kraft Foods announced an intention to split into two publicly traded companies; a new company called Kraft Foods Group (later merged with Heinz), and Mondelēz International (the original Kraft Foods Inc. renamed) which would retain the Nabisco subsidiary and brands such as Belvita. [10] The split occurred in October 2012. [11] [12]
In 1993, Unilever announced it would acquire the Breyers and Sealtest brands from Kraft who, however, retained the name use for non-ice cream products. Unilever integrated its ice cream division into its main offices in Englewood Cliffs, New Jersey in 2007.