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Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company's brand name is identical to their trade name. Other examples of multiproduct branding strategy include Virgin and Church & Dwight. Virgin, a multination conglomerate uses the punk-inspired, handwritten red logo with the iconic tick for all ...
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
A limited liability company: "A company—statutorily authorized in certain states—that is characterized by limited liability, management by members or managers, and limitations on ownership transfer", i.e., L.L.C. [10] LLC structure has been called "hybrid" in that it "combines the characteristics of a corporation and of a partnership or ...
4. Oreos. The off-brand Oreos don't seem to know what they're aiming for. Still, they try. And in these increasingly expensive times, some of them are the only way to attempt to satisfy an Oreo ...
The company then passed into the hands of Bill Thomas, JBL's vice president. Lansing had taken out a US$10,000 life insurance policy, naming the company as the beneficiary, a decision that allowed Thomas to continue the company after Lansing's death. Soon after, Thomas purchased Mrs. Lansing's one-third interest in the company and became the ...
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
However, since "different states may register entities with the same names, a corporate name is a unique identifier only when combined with the name of the state of incorporation". [35] This explains why lawyers in legal papers often expressly refer to a corporation's state of incorporation after the first mention of its name.
The private-equity firm that owns MindGeek — which operates a massive network of adult entertainment properties, including Pornhub — has shed the company’s old name and, it hopes, some of ...