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In the area of food and beverage marketing, an Optimized Consumer Intensity Analysis uses data from a sensory perception experiment, often in the form of a blind taste test, to compare brands or products. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola.
The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2] Shoppers are encouraged to taste both colas and then select which drink they prefer.
Here are all the factors that go into making Coca-Cola at McDonald's and how they elevate the soda into something truly special. The Syrup Ratio If you’re drinking a fountain soda, you’re most ...
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New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002.
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Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box on the right. In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975. Additionally ...
We'd all like to invest like the legendary Warren Buffett, turning thousands into millions or more. Buffett analyzes companies by calculating return on invested capital, or ROIC, to help determine ...