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The S&P 500 rose 0.4% following healthy gains for stock markets across much of Europe and Asia. The Dow Jones Industrial Average dipped 125 points, or 0.3%, and the Nasdaq composite gained 0.5%.
With a huge 8.4% dividend yield, British American Tobacco throws off a lot of passive income, but there are risks to consider.
British American Tobacco's investment appeal lies primarily in its compelling valuation, with shares trading at a forward price-to-earnings ratio of just 7 times its 2025 Wall Street consensus EPS.
A corporation can adjust its stock price by a stock split, substituting a quantity of shares at one price for a different number of shares at an adjusted price where the value of shares x price remains equivalent. (For example, 500 shares at $32 may become 1000 shares at $16.) Many major firms like to keep their price in the $25 to $75 price range.
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Within British American Tobacco, Pall Mall is one of their four drive brands. [5] During the Great Recession, Pall Mall was marketed as a "premium product at a sub-premium price", which pushed the product from a 1.95 percent market share with a 1.6 billion quarterly volume in 2006 to 7.95 percent and 5.5 billion in third quarter 2010.
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