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The commercialization of love refers to the process of turning romantic relationships and expressions of love into marketable commodities.Overall, commercialization encourages people to express their feelings through purchased goods (gifts such as flowers, chocolates, and jewelry) and services, often driven by social norms and marketing strategies.
"THE CAT" is a classic example of context effect. We have little trouble reading "H" and "A" in their appropriate contexts, even though they take on the same form in each word. A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1]
Lovemarks, explains Roberts, command both respect and love. This is achieved through the trinity of mystery, sensuality, and intimacy. Kevin Duncan describes the concept in more traditional marketing terms, noting that there are "two axes," one of which runs from low to high respect, and the other which runs from low to high love. [4]
In psychology, the term affect is often used interchangeably with several related terms and concepts, though each term may have slightly different nuances. These terms encompass: emotion, feeling, mood, emotional state, sentiment, affective state, emotional response, affective reactivity, disposition .
"Love" is a basic level that concept includes super-ordinate categories of emotions: affection, adoration, fondness, liking, attraction, caring, tenderness, compassion, arousal, desire, passion, and longing. Love contains large sub-clusters that designate generic forms of love: friendship, sibling relationship, marital relationship etc.
The biology of romantic love has been explored by such biological sciences as evolutionary psychology, evolutionary biology, anthropology and neuroscience.Specific chemical substances such as oxytocin and dopamine are studied in the context of their roles in producing human experiences, emotions and behaviors that are associated with romantic love.
The basic underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, belonging, love, and self expression. Both culture and individual personality shape human needs in what is known as wants. When wants are backed by buying power, they become demands.
Stendhal charted the timing of falling in love in terms of what he called crystallization—a first period of crystallization (of some six weeks) [17] which often involves obsessive brooding and the idealization of the other via a coating of desire; [18] a period of doubt; and then a final crystallization of love.