Search results
Results from the WOW.Com Content Network
Development communication activity embodies models of social change that are implemented across political and cultural boundaries wherein, issues of gender, communication, and development are grounded in global structures and processes of power, which condition access to and acquisition of economic and social resources.
Harold Innis examined the rise and fall of ancient empires as a way of tracing the effects of communications media. He looked at media that led to the growth of an empire; those that sustained it during its periods of success, and then, the communications changes that hastened an empire's collapse.
Biographer Paul Heyer writes that Innis's concept of the "bias" of a particular medium of communication can be seen as a "less flamboyant precursor to McLuhan's legendary phrase 'the medium is the message.'" [97] Innis, for example, tried to show how printed media such as books or newspapers were "biased" toward control over space and secular ...
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [161] [162] [163] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
The mass media are undoubtedly experiencing considerable changes in platform, technology, and economic structure (e.g., crowdfunding, social media) as the digital era continues to shift people toward new media. [1] Traditional financial configurations and business models have been destabilized by this transformation.
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Framing theory and frame analysis provide a broad theoretical approach that analysts have used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements (among other applications). According to Bert Klandermans, the "social construction of collective action frames" involves "public discourse, that is, the interface ...
George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".