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  2. AGIL paradigm - Wikipedia

    en.wikipedia.org/wiki/AGIL_paradigm

    The four functions of AGIL break into external and internal problems, and further into instrumental and consummatory problems. External problems include the use of natural resources and making decisions to achieve goals, whereas keeping the community integrated and maintaining the common values and practices over succeeding generations are considered internal problems.

  3. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    Model 1. The affect transfer hypothesis (ATH). ATH assumes the directly influence of Aad attitude on Ab (direct one-way causation). [5] ATH has been received the most attention in the research among four models, and it has been supported empirically in that direct positive linear relationship between Aad and Ab was found. [6] Model 2.

  4. Theory of Change - Wikipedia

    en.wikipedia.org/wiki/Theory_of_change

    If the change model is instead treated as something to adjust as organizations learn what works from experience in the field, then the theory should not be at odds with strategic behavior. If strategy is about seizing opportunities and trying out what works, the Theory of Change model serves as a guiding frame of reference.

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  6. Incremental build model - Wikipedia

    en.wikipedia.org/wiki/Incremental_build_model

    The incremental philosophy is also used in the agile process model (see agile modeling). [2] [1]: Section 2.3.3 The Incremental model can be applied to DevOps. DevOps centers around the idea of minimizing the risk and cost of a DevOps adoption whilst building the necessary in-house skillset and momentum. [3] Characteristics of Incremental Model

  7. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  8. Resource-based view - Wikipedia

    en.wikipedia.org/wiki/Resource-based_view

    During the 1990s, the resource-based view (also known as the resource-advantage theory) of the firm became the dominant paradigm in strategic planning.RBV can be seen as a reaction against the positioning school and its somewhat prescriptive approach which focused managerial attention on external considerations, notably industry structure.

  9. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

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