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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
"Geodesign is a design and planning method which tightly couples the creation of design proposals with impact simulations informed by geographic contexts." [ 2 ] Now, it is also used during realization and maintenance phases and to facilitate re-use of for example buildings or industrial areas.
Geography: Geographical locations of prospective buyers; Application and use of the product or service by the customer; Benefits earned by the customer due to buying the product or service; Information that is required to be provided by the company to the customer; Usage situation: When and where the product or service is used
The "slide" analogy is a reference to the slide projector, a device that has become somewhat obsolete due to the use of presentation software. Slides can be printed, or (more usually) displayed on-screen and navigated through at the command of the presenter. An entire presentation can be saved in video format. [6]
A presentation program is commonly used to generate the presentation content, some of which also allow presentations to be developed collaboratively, e.g. using the Internet by geographically disparate collaborators. Presentation viewers can be used to combine content from different sources into one presentation.
There are also many different types of geodata, including vector files, raster files, geographic databases, web files, and multi-temporal data. Spatial data or spatial information is broader class of data whose geometry is relevant but it is not necessarily georeferenced, such as in computer-aided design (CAD), see geometric modeling.
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Geographic analytics is an analytical approach to strategic management and data analytics to make geographic decisions efficiently. Examples of such decisions are choosing the location for a warehouse or planning the regions for a marketing campaign. Data, information and framing conditions are visualized on maps to derive recommendations for ...