Search results
Results from the WOW.Com Content Network
Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
Many of these are degenerations in the pronunciation of names that originated in other languages. Sometimes a well-known namesake with the same spelling has a markedly different pronunciation. These are known as heterophonic names or heterophones (unlike heterographs, which are written differently but pronounced the same).
Phonetic transcriptions are not always the best way to render pronunciation. For brand names which are intended to be respellings of an existing word, it is better to provide that word than a phonetic transcription. Similarly, initialisms are better spelled out than transcribed. In both situations this will generally be unambiguous, and ...
Typically a girl’s name, Saoirse, meaning “freedom,” first became popular in the newly independent Ireland of the 1920s and has most commonly been pronounced “Sorsha” or “Seersha.”
Weet-Bix branding. Sensational spellings are common in advertising [1] and product placement. In particular, brand names [1] such as Krispy Kreme Doughnuts (crispy cream), Weet-Bix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's Froot Loops (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.
An incorrect pronunciation of Launceston (the name of a city in Tasmania), which follows the word's spelling literally. Spelling pronunciation: Pronouncing a word according to its infelicitous or ambiguous spelling. Aphesis: The loss of the sound at the start of a word. [citation needed] Aspiration: An "h" sound at the beginning of a word. For ...
For premium support please call: 800-290-4726 more ways to reach us
Sound symbolism is used in commerce for the names of products and even companies themselves. [20] For example, a car company may be interested in how to name their car to make it sound faster or stronger. Furthermore, sound symbolism can be used to create a meaningful relationship between a company's brand name and the brand mark itself.