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t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[1] (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.
Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value. Marketing textbooks are firm on the point that any differentiation must be valued by buyers ...
t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1][2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
A bootable business card ( BBC) is a CD-ROM that has been cut, pressed, or molded to the size and shape of a business card (designed to fit in a wallet or pocket). Alternative names for this form factor include "credit card", "hockey rink", and " wallet -size". The cards are designed to hold about 50 MB. The CD-ROM business cards are generally ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Just as easily, the kit could be removed and re-used on another truck, and this was used as a selling point. The retail price of NAPCO Powr-Pak kit in 1955 was $995. Many companies would install them, the price rising from $1250 to $1550 with labor, bringing the total price for a new GM pickup from $1,548.96 for 2WD to as low as $2,796.96 for 4WD.
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