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For years, consumers have self-identified as Mac or a PC people, a label fueled in part by Apple's Mac vs. PC ads. Some research about the two companies' customers was even done by Hunch.com and ...
The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
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The campaign was created by the CPB advertising agency and exhibited normal PC users to be found everywhere. It was the second phase of Microsoft's 2008 efforts to displace the ubiquity of Apple's "Get a Mac" ads, which portrayed the Mac as "cool and intuitive" and the PC as "boring and clunky". [4]
John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as his satirical trilogy The Areas of My Expertise, More Information Than You Require, and That Is All, he is known for his personification of a PC in contrast to Justin Long's personification of a Mac in Apple's "Get a Mac" advertising campaign, and for his ...
MacRumors is an American website that reports and aggregates Apple Inc.- and Mac-related news, rumors, and information. The website is updated on a daily basis with new articles. It also provides a selection of other content including guides, tutorials, videos, and a podcast.
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