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In February 2020, Expedia announced it was cutting 3,000 jobs, roughly 12% of the workforce, citing a "disappointing 2019." Diller, in his role as acting CEO, stated the company had become "sclerotic and bloated" and that employees were "all life and no work." [14] In April 2020, Peter Kern was appointed as CEO of Expedia Group.
Starting the 2018-21 cycle, Expedia Group became the first-ever global sponsor of the UEFA Champions League and the UEFA Super Cup as Expedia extended to another season until 2024, but downgraded to the regional basis which it focuses to the U.S. market only starting in 2022–23 season as Hotels.com ended the sponsorship after 2021-22 season.
Hotels.com was established in 1991 by David Litman and Robert Diener as the Hotel Reservations Network (HRN), providing hotel booking via a toll-free phone number in the United States. [2] In 2001, the company was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, an online travel booking company.
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In September 2003, IAC/InterActiveCorp, which had acquired Expedia in 2001, announced its acquisition of Hotwire.com for $663 million. [7] In 2004, an internet research firm estimated that through cross-advertising between Hotwire and Expedia, IAC was able to reach a total of an additional 1.5 million unique visitors to both websites monthly. [8]
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