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The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The American Journal of Business is a biannual peer-reviewed academic journal of business studies that is published by Emerald Group Publishing. It covers research in accountancy , finance , information systems , management , marketing , operations management , and strategic management .
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According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1] It is ranked fifth on Scimago journal rank in the field of marketing. [2] The mission of the journal includes three objectives: [3] Broaden the audience for Marketing Science; Increase the impact of the journal; Make the process more efficient