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  2. MECE principle - Wikipedia

    en.wikipedia.org/wiki/MECE_principle

    Examples of MECE arrangements include categorizing people by year of birth (assuming all years are known), apartments by their building number, letters by postmark, and dice rolls. A non-MECE example would be categorization by nationality, because nationalities are neither mutually exclusive (some people have dual nationality) nor collectively ...

  3. Logical Framework Approach - Wikipedia

    en.wikipedia.org/wiki/Logical_framework_approach

    The Logical Framework Approach was developed in 1969 for the U.S. Agency for International Development (USAID). It is based on a worldwide study by Leon J. Rosenberg, a principal of Fry Consultants Inc. [1] In 1970 and 1971, USAID implemented the method in 30 country assistance programs under the guidance of Practical Concepts Incorporated, founded by Rosenberg.

  4. Logical framework - Wikipedia

    en.wikipedia.org/wiki/Logical_framework

    In logic, a logical framework provides a means to define (or present) a logic as a signature in a higher-order type theory in such a way that provability of a formula in the original logic reduces to a type inhabitation problem in the framework type theory. [1] [2] This approach has been used successfully for (interactive) automated theorem ...

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Categorical logic - Wikipedia

    en.wikipedia.org/wiki/Categorical_logic

    R.A.G. Seely's modeling of various impredicative theories, such as System F, is an example of the usefulness of categorical semantics. It was found that the connectives of pre-categorical logic were more clearly understood using the concept of adjoint functor, and that the quantifiers were also best understood using adjoint functors. [2]

  7. Conceptual framework - Wikipedia

    en.wikipedia.org/wiki/Conceptual_framework

    The use of the term conceptual framework crosses both scale (large and small theories) [4] [5] and contexts (social science, [6] [7] marketing, [8] applied science, [9] art [10] etc.). The explicit definition of what a conceptual framework is and its application can therefore vary. Conceptual frameworks are beneficial as organizing devices in ...

  8. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  9. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]