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Two mid-1960s mods on a customised Lambretta scooter. Mod, from the word modernist, is a subculture that began in late 1950s London and spread throughout Great Britain, eventually influencing fashions and trends in other countries. [1]
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz , soul , Motown , ska and British blues-rooted bands like the Yardbirds , the Small Faces , and later the Who and the Jam .
During the mid-1960s, Mod girls wore very short miniskirts, tall, brightly colored go-go boots, monochromatic geometric print patterns such as houndstooth, and tight fitted, sleeveless tunics. Flared trousers and bell bottoms appeared in 1964 as an alternative to capri pants , and led the way to the hippie period introduced in the 1960s.
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska, jazz, and later splintering off into rock and freakbeat after the peak Mod era); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs. [138]
Mod band the Small Faces in 1965, wearing Ivy League cut sportcoats made up in outrageous plaids that were the antithesis of the understated Ivy League style, as were their long Beatle haircuts. From the late 1950s until the mid 1960s, Ivy League clothing was considered desirable mainstream apparel for American middle class adults.
The jacket was first marketed as the Nehru jacket in Europe and America in the mid-1960s. It was briefly popular there in the late 1960s and early 1970s, its popularity spurred by the aspirational class' growing awareness of foreign cultures, by the minimalism of the Mod lifestyle and, in particular, by Sammy Davis Jr. [3] and the Beatles.
Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men in the late 1950s who were termed modernists because they listened to modern jazz. [ 2 ] ^ Grossman, Henry; Spencer, Terrance; Saton, Ernest (13 May 1966).
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