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  2. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    The list of visionary companies was determined based on the results of a survey of 1,000 CEOs. The authors ensured representation across all industries and various sized organizations by sampling from Fortune 500 industrial companies, Fortune 500 service companies, Inc. 500 private companies and Inc. 100 public companies. The survey yielded a ...

  3. Organizational culture - Wikipedia

    en.wikipedia.org/wiki/Organizational_culture

    Organizational culture encompasses the shared norms, values, behaviors observed in schools, universities, not-for-profit groups, government agencies, and businesses reflecting their core values and strategic direction. [1] [2] Alternative terms include business culture, corporate culture and company culture. The term corporate culture emerged ...

  4. Core values - Wikipedia

    en.wikipedia.org/wiki/Core_values

    Core values may refer to: Core values, the most important principles, the first value category of the value system; Core democratic values; Family values; The core values of many military organizations: Core values of the United States Marine Corps; Core values of the United States Navy; US Air Force Core Values; U.S. Coast Guard Core Values

  5. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    I'll get back to that company's mission statement in a second, but first, let's focus on why mission statements are so important. Lots of people think investing is all about numbers .

  6. Almost 10% of the companies on this year’s Fortune 500—49 in all—have made our list of America’s biggest businesses by revenue every year since its first edition, in 1955. All 49 are ...

  7. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  8. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  9. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...