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Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. It contains 60 calories per 150ml can.
In 1993, Coca-Cola re-entered the market, and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million (equivalent to $100 million in 2024). When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India. [10]
The Limca Book of Records is an annual reference book published in India documenting world records held by Indians. The records are further categorised into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema.
Lemon-lime soft drinks are typically colourless; however, coloured varieties such as Limca are also available. Similar in appearance and flavor to the clear varieties of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from soda water.
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Maine – line of sodas, cordials, and seltzers from Maine Soft Drinks Ltd. Panda Pops – soft fizzy drinks in a range of flavours. Prime Hydration - fruity energy drink created by KSI and Logan Paul, available in various flavours. Purdey's – botanical energy and vitamin drink in three variants made by Orchid Drinks Ltd (owned by Britvic).
It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums Up, Gold Spot and Limca. [3] As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India [4] and as of 2011, the company had a turnover of ₹ 3.5 billion (US$40 million). [5]