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Instead of discussing placement of a service or product, it deals with accessibility to those services or products. In place of promotion social marketing uses social communication to spread ideas. Rather than price, the costs of involvement are highlighted by social marketing in ways that support their marketing or demarketing message. [11]
Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between fixed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales.
Disintermediation may decrease the total cost of servicing customers and may allow the manufacturer to increase profit margins and/or reduce prices. Disintermediation initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. Buyers may choose to bypass the ...
A company with large market share and the ability to temporarily sacrifice selling a product or service at below average cost can drive competitors out of the market, [4] after which the company would be free to raise prices for a greater profit. For example, many developing countries have accused China of dumping.
Liberation marketing imagines consumers breaking free from the old enforcers of order, tearing loose from the shackles with which capitalism has bound us, escaping the routine of bureaucracy and hierarchy, getting in touch with our true selves, and finally, finding authenticity, that holiest of consumer grails."
Cross-functional items like reasonable sales target setting, pre-sales, branding, marketing, product knowledge, incentive achievement, company image, branding and many may put an effect on the performance of the company. These are the indicators which influence the overall sales performance, and the core problems that hold salespeople back from ...
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costs become counter-optimal; sales volume decline; prices, profitability diminish; profit becomes more a challenge of production/distribution efficiency than increased sales; Note: Product termination is usually not the end of the business cycle, only the end of a single entrant within the larger scope of an ongoing business program.