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Pakistani clothing refers to the ethnic clothing that is typically worn by people in the country of Pakistan and by Pakistanis. Pakistani clothes express the culture of Pakistan , the demographics of Pakistan , and cultures from Punjab , Sindh , Balochistan , Khyber Pakhtunkhwa , Gilgit-Baltistan , and Kashmir regions of the country.
Khaadi (pronounced [kʰaːd̪iː]) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC. [1] [2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan. [3]
The brand's creative director, Zain, has described the city of Lahore as inspiring the designs found in their clothing. [1] [2] In 2022, Zain Ahmad was featured on Forbes' 30 under 30 Asia list for his co-founding of Rastah. [3] [4] In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week. [5] [6]
[17] [24] [25] The shalwar-kameez is widely-worn by men and women in Pakistan, [26] [27] and is the country's national dress. [28] It is also widely worn by men and women in Afghanistan, [29] and some men in the Punjab region of India, from which it has been adopted by women throughout India, [30] and more generally in South Asia. [31]
Amir Adnan’s work has been showcased at numerous events, such as Dubai Fashion Week, [7] Fashion Week Karachi, Fashion Week Lahore, and the Fox TV Live Show [8] in LA. He also displayed his collection at Fashion Pakistan Week (FPW) in Spring/Summer 2018 in Karachi while creating awareness about the deaf community, and having members participate in the walk.
Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. It sells ready-to-wear, unstitched and haute couture. [1] [2] [3] [4]
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