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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) ' word, speech ' and τύπος (túpos) ' mark, imprint ') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
The colorless Google logo used prior to September 2015, when a background image/doodle is set on the home page The colorless Google logo used for the funeral of George H. W. Bush on December 8, 2018, the death of Queen Elizabeth II on September 8, 2022, and the funeral of Jimmy Carter on January 9, 2025, as well as for Memorial Day starting in ...
Especially since 2017, NASA insignia have become popular fashion elements, after the fashion company Coach received permission for using the then-retired "worm" logo on a line of purses and clothing. After that, additional companies have used the "worm" logo in their designs, and NASA has reintroduced its official use. [23]
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