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Services accounted for 58.2% of Sri Lanka's economy in 2019 up from 54.6% in 2010, industry 27.4% up from 26.4% a decade earlier and agriculture 7.4%. [40] Though there is a competitive export agricultural sector, technological advances have been slow to enter the protected domestic sector. [41]
Today's society has entered the era of entertainment and the Internet. Most people spend more time browsing on mobile phones than face-to-face. The convenience of social media has a subtle impact on the public and unconsciously changes people's consumption habits.
It includes concepts such as demography, economy, natural forces, technology, politics, and culture. The purpose of analyzing the macro marketing environment is to understand the environment better and to adapt to the social environment and change through the marketing effort of the enterprise to achieve the goal of the enterprise marketing.
The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]
Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. [1] [2]
The Sri Lankan economic crisis [8] is an ongoing economic crisis in Sri Lanka that started in 2019. [9] It is the country's worst economic crisis since its independence in 1948. [ 9 ] It has led to unprecedented levels of inflation , near-depletion of foreign exchange reserves , shortages of medical supplies, and an increase in prices of basic ...
Sri Lanka's apparel industry began to grow significantly in the 1980s as an alternative to India's garment manufacturers, because of its open economic policy as well as the trade and investment-friendly environment. Under the Multi Fibre Agreement, quota regime Sri Lanka became an attractive new venue for businesses.
When the government decided to develop the tourism sector as a separate sector of the country's economy by establishing the Ceylon Tourist Bureau in 1966, there were 18,969 foreign tourist arrivals in Sri Lanka. There was an upward trend of tourist arrivals until 1982, with the exception of 1971.