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Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
Research suggests that birthday cards may be "indicators of societal attitudes towards aging, communication of love, and gender-based expressiveness." [3] For example, one study analyzing 150 birthday cards in 1981 found negative views on aging portrayed through humor. [5] A 2017 study of online greeting cards found similar portrayals. [4]
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
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