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Contents. Reputation management. Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's ...
Review bomb. A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts [ 1] post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business. [ 2] While a large number of negative reviews may simply be the result of a large number of ...
This concept of online reviewing also works to generate negative buzz, and has been a topic of criticism. Online review site Yelp has been subject to criticism after allegations that business owners were paying the site to only publish the positive reviews, in an attempt to boost sales and hide negative buzz about these businesses. [17]
In its lawsuit, Footprints Floors estimated White's Yelp review cost the company 167 projects and $625,000 in revenue between Jan. 1 and Aug. 1, 2014.
Most people don't think twice before posting a negative review on Yelp, but a recent lawsuit filed in Texas might make you start. It all began when Michelle Duchouquette hired Prestigious Pets, a ...
Most review sites make little or no attempt to restrict postings, or to verify the information in the reviews. Critics point out that positive reviews are sometimes written by the businesses or individuals being reviewed, while negative reviews may be written by competitors, disgruntled employees, or anyone with a grudge against the business ...
Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in Columbia South Carolina . Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy ...
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.