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3M test marketed the product as a "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. [18] [19] A year later, 3M launched a massive marketing campaign known as the Boise Blitz. [1] This campaign involved renaming the product to "Post-it Note" and giving out free samples to offices in Boise, Idaho.
3M launched "Press 'n Peel" a sticky bookmark page holder in stores in four cities in 1977, but the results were disappointing. [37] [38] A year later 3M instead issued free samples of it as a sticky note directly to consumers in Boise, Idaho, with 95% of those who tried them indicating they would buy the product. [37]
Nowadays the brand name is used by 3M for a line of American-made products for automotive, marine and household repairs. [1] [2] The term Bondo is trademarked by 3M, but is commonly used to refer to any brand of automotive repair putty due to its popularity. [3] [4] It is also used by sculptors. [5]
A decal being attached to a piece of machinery. A decal (/ ˈ d iː k æ l /, US also / d ɪ ˈ k æ l /, CAN / ˈ d ɛ k əl /) [1] or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water.
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