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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [8] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

3. Oracle CRM - Wikipedia

   en.wikipedia.org/wiki/Oracle_CRM

   Website. www .oracle .com /cx /what-is-crm /. Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.

4. Salesforce - Wikipedia

   en.wikipedia.org/wiki/Salesforce

   Salesforce. [ 1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...

5. SAP CRM - Wikipedia

   en.wikipedia.org/wiki/SAP_CRM

   The SAP CRM applications were initially integrated on-premises customer relationship management ( CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available ...

6. Siebel Systems - Wikipedia

   en.wikipedia.org/wiki/Siebel_Systems

   Siebel Systems, Inc. ( / ˈsiːbəl /) was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM . The company was founded by Thomas Siebel and Patricia House in 1993. At first known mainly for its sales force automation ...

7. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments, and refers to the ...