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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]
Color symbolism. Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1] and even within the same culture in different time periods. [ 2] The same color may have very different ...
Color theory. Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science.
The psychology of color “Color is the first thing we assess when viewing an object, making it one of the most powerful and memorable design aspects from a psychological perspective,” Dunford says.
Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...
The Rorschach testis a projectivepsychological testin which subjects' perceptions of inkblotsare recorded and then analyzed using psychologicalinterpretation, complex algorithms, or both. Some psychologists use this test to examine a person's personality characteristics and emotional functioning.
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...
Splitting (psychology) Splitting (also called binary thinking, black-and-white thinking, all-or-nothing thinking, or thinking in extremes) is the failure in a person's thinking to bring together the dichotomy of both perceived positive and negative qualities of something into a cohesive, realistic whole. It is a common defense mechanism [1 ...