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Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.
The Strobridge Lithographing Company was an American maker of advertisement posters and lithographs founded in 1847 in Cincinnati, Ohio. [1] The company is named after Hines Strobridge who only joined the then stationery store in 1854 [ 2 ] when it was known as Middleton, Wallace and Company , after its founding partners E. C. Middleton and W ...
1798 broadside advertising 'Phœnomenon', stables of Maj. Thomas Leavett, Northampton, Massachusetts A broadside advertising an event on 27 November 1821 at the Westminster Pit, London, a well-known blood-sport arena, featuring a fight between the monkey, Jacco Macacco and a dog, also dog fights, badger-baiting and bear-baiting
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
The three main forms of advertising in the 18th century were the trade card, posters that were fastened to the side of buildings, and, to a lesser extent, small display advertisements in newspapers. [1] A trade card for chairs, 1730s. A favourite advertising medium was the trade card. It was a small printed illustrated card that shops and ...
On returning to France, Chéret created vivid poster ads for the cabarets, music halls, and theaters such as the Eldorado, the Olympia, the Folies Bergère, Théâtre de l'Opéra, the Alcazar d'Été and the Moulin Rouge. He created posters and illustrations for the satirical weekly Le Courrier français.
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