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The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
The advertising network market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in 2014 to $239.87 bn in 2019. [1] Digital advertising revenues in the United States alone are set to reach $107.30 bn in 2018 which is an 18.7% increase from 2017 ad spend. [2]
Smaato (now part of Verve Group) is a platform for digital advertising technology and advertisement serving. Smaato's self-serve omnichannel monetization solution allows publishers to manage their complete advertising stack in a single location. [1] Monetization technology for advertising enables publishers to maintain free content.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
The monetization platform provides features such as ad serving, network mediation, targeting, and, among others, reporting. [15] [14] Flurry for Publishers also includes an auction-based real-time bidding marketplace which uses Flurry data to facilitate the buying and selling of advertising inventory based on an impression-by-impression basis. [16]
Not all creative writing publishers pay. In fact, it’s common to see “submission fees,” meaning you are paying them to review your work. In those cases, publication isn’t guaranteed.