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The more an individual expresses or acts on an attitude the stronger the attitude becomes and the more automated the attitude becomes. Attitude strength should increase the correspondence between implicit and explicit attitudes. Conscious thinking about the attitude should create more of an overlap between both implicit and explicit attitude. [19]
An example of this is that people can hold implicit prejudicial attitudes, but express explicit attitudes that report little prejudice. Implicit measures help account for these situations and look at attitudes that a person may not be aware of or want to show. [21] Implicit measures therefore usually rely on an indirect measure of attitude.
The resulting theory is two-level and interactive, based on the idea of the interaction of one-shot explicit rule learning (i.e., explicit learning) and gradual implicit tuning through reinforcement (i.e. implicit learning), and it accounts for many previously unexplained cognitive data and phenomena based on the interaction of implicit and ...
Our implicit bias can be measured by the Implicit Association Test (IAT), which was created in 1998 by psychologist Anthony Greenwald, PhD. Greenwald says he stumbled on the idea while testing his ...
Implicit stereotypes are automatic and involuntary associations that people make between a social group and a domain or attribute. For example, one can have beliefs that women and men are equally capable of becoming successful electricians but at the same time many can associate electricians more with men than women.
The main difference between the two types of long-term memory is how implicit memory lives in the subconscious mind, whereas explicit memory comes from conscious thought, says Papazyan.
An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. [1]Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. [2]
Compliance is the act of responding favorably to an explicit or implicit request offered by others. Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures. [4]