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Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Raewyn Connell (born 3 January 1944), usually cited as R. W. Connell, is an Australian feminist sociologist and Professor Emerita at the University of Sydney, mainly known for co-founding the field of masculinity studies and coining the concept of hegemonic masculinity, as well as for her work on Southern theory.
Europe’s hegemony over the new model of global power concentrated all forms of the control of subjectivity, culture, and especially knowledge and the production of knowledge under its hegemony... They repressed as much as possible the colonized forms of knowledge production, the models of the production of meaning, their symbolic universe ...
Gramsci is best known for his theory of cultural hegemony, which describes how cultural institutions function to maintain the status of the ruling class. In Gramsci's view, hegemony is maintained by ideology; that is, without need for violence, economic force, or coercion.
He identifies two forms of hegemony, internal and external. External hegemony relates to the institutionalization of men's dominance over women and internal hegemony refers to the position of one group of men over all other men. Scholars commonly do not clarify or acknowledge the relationship between the two.
Social dominance theory (SDT) is a social psychological theory of intergroup relations that examines the caste-like features [1] of group-based social hierarchies, and how these hierarchies remain stable and perpetuate themselves. [2]
"Hegemony" was conceptualized by Karl Marx and Antonio Gramsci, a Marxist social philosopher who lived in Mussolini's Italy. Because Gramsci was a Marxist, he subscribed to the basic Marxist premise of the dialectic and therefore the contradiction. In his writings Gramsci claims that intellectuals create both hegemony and counter-hegemony.