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Dashboards serve as a visual representation for a company to monitor progress and trends, not only among themselves but against other companies as well. Dashboards and visualizations contain data that is updated in real time. For example, if the underlying data in an Excel spreadsheet were to change, so would the visualization.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .
Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence. [ 2 ] [ 3 ] It was founded in 2003 in Mountain View, California , and is currently headquartered in Seattle, Washington . [ 4 ]
Excel pivot tables include the feature to directly query an online analytical processing (OLAP) server for retrieving data instead of getting the data from an Excel spreadsheet. On this configuration, a pivot table is a simple client of an OLAP server.
Essbase was originally developed to address the scalability issues associated with spreadsheets such as Lotus 1-2-3 and Microsoft Excel.Indeed, the patent covering (now expired) Essbase uses spreadsheets as a motivating example to illustrate the need for such a system.
Analysis refers to dividing a whole into its separate components for individual examination. [10] Data analysis is a process for obtaining raw data, and subsequently converting it into information useful for decision-making by users. [1] Data is collected and analyzed to answer questions, test hypotheses, or disprove theories. [11]
The non-primary key Units_Sold column of the fact table in this example represents a measure or metric that can be used in calculations and analysis. The non-primary key columns of the dimension tables represent additional attributes of the dimensions (such as the Year of the Dim_Date dimension).
The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.