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Lee aired its first television advertisement, which promoted Lee western wear. In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced.
Lee's 'slim and sleek' pair for women over 50 is down to $24 at Amazon ... especially for middle-aged women looking for the right fit. ... These easy-zip jeans are 98 percent cotton and 2 percent ...
Petite sizing originated in the 1940s when US fashion designer Hannah Troy noticed that many women did not fit into standard size clothing. She studied the measurements of women who had completed military service during World War II and found that only 8% fit the proportions of standard sizing, with most women being 'short in the waist'.
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There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
The B fitting adds 12 cm and the T height modifier 4 cm to the base hip measurement 89 + 16 = 105 cm. [13] Additionally there are a set of age based waist adjustments, such that a dress marketed at someone in their 60s may allow for a waist 9 cm larger than a dress, of the same size, marketed at someone in their 20s. The age based adjustments ...
Jamie Lee Curtis shared a gym mirror selfie in which she wore short shorts on the heels of her 65th birthday. Fans were so inspired by the post.
Cricket Lee (born March 17, 1953, in Decatur, Alabama) is an American entrepreneur and inventor notable for created a clothes fitting standard called Fitlogic, designed to include size and three body types for US women, and founding the company Fit Technologies to market the standard.
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