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In its first two decades of production, Gatorade was primarily sold and distributed within the United States. Beginning in the 1980s, the company expanded distribution of Gatorade, venturing into Canada in 1986, regions of Asia in 1987, South America and parts of Europe in 1988, and Australia in 1993.
In contrast to the forty-three dollars that Cade and his team spent to make the first experimental batch of Gatorade in 1965, [13] Gatorade prompted the evolution of a multibillion-dollar sports drink industry in the years that followed; as of 2007, over seven billion bottles of Gatorade were being sold annually in the United States. [28]
Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%. [9] All Sport is a competitor marketed by All Sport, Inc. and distributed by Jel Sert.
In 1983, Quaker bought Stokely-Van Camp, Inc., makers of Van Camp's and Gatorade. [16] Quaker bought Snapple for $1.7 billion in 1994 and sold it to Triarc in 1997 for $300 million. [17] Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. [18] It was spun off in May 2008 to its current owners, Dr Pepper Snapple Group.
According to Beverage Digest, Gatorade sales by volume slipped 4% in the first quarter of 2010, which Sicher says indicates a slower rate of decline. PepsiCo executives have been more bullish ...
The original release was rumored to contain only 50 pairs, which were given to friends and family, according to Sotheby’s, which sold this pair at auction in 2021.
Hitting shelves early next year, Gatorade Water is an electrolyte-infused, unflavored water that’s filtered with a 7-step filtration process, according to the company, and contains alkaline as ...
Schweppes was first sold in Australia in 1850. It began local production when it opened a factory in Sydney in 1877, followed by one in Melbourne in 1885. [3] Schweppes Australia is a licensed manufacturer and distributor of brands such as Pepsi, Sunkist, Mountain Dew, and Gatorade.