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Facebook has had its fair share of privacy issues in the past, but one thing the company explicitly doesn’t allow is for users to see who views their profile, according to their official policy.
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A shadow profile is a collection of information pertaining to an application's users, or even some of its non-users, collected without their consent. [1] The term is most commonly used to describe the manner in which technological companies such as Facebook [ 2 ] collect information related to people who did not willingly provide it to them.
The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users.
A user profile can be of any format if it contains information, settings and/or characteristics specific to an individual. Most popular user profiles include those on photo and video sharing websites such as Facebook and Instagram, accounts on operating systems, such as those on Windows and MacOS and physical documents such as passports and driving licenses.
Social profiling is the process of constructing a social media user's profile using his or her social data.In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. [1]
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The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph. [ 24 ] [ 25 ] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".