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2. The history of 'The Elf on the Shelf' - AOL

   www.aol.com/news/2013-12-10-the-history-of-the...

   The first rule of The Elf on the Shelf is that you can't touch the elf. The second rule of The Elf on the Shelf is that the elf will not speak or move while you are awake. So where did this ...

3. What's the Elf on the Shelf story? Here's how the beloved ...

   www.aol.com/news/elf-shelf-story-history-origin...

   Elf on the Shelf today . In what is likely one of the most successful self-publishing stories of all time, more than 17.5 million Scout Elves have been adopted around the world since their debut.

4. The Elf on the Shelf - Wikipedia

   en.wikipedia.org/wiki/The_Elf_on_the_Shelf

   The Elf on the Shelf is the name of a 2005 American picture book for children, written by Carol Aebersold and her daughter Chanda Bell, and its accompanying toy elf.The book was illustrated by Coë Steinwart and tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and nice.

5. The Story Behind The Elf on the Shelf That Started It All - AOL

   www.aol.com/lifestyle/story-behind-elf-shelf...

   The elf has since spawned other extensions to its franchise, including Elf Pets: A Saint Bernard Tradition, Elf Pets: A Reindeer Tradition, and a movie: An Elf's Story: The Elf on the Shelf.

6. Chanda Bell - Wikipedia

   en.wikipedia.org/wiki/Chanda_Bell

   The Elf on the Shelf's Night Before Christmas [10] and Elf Pets: A Reindeer Tradition. [11] In addition to co-authoring [12] The Elf on the Shelf: A Christmas Tradition [13] [7] with her mother, [14] Chanda Bell is co-CEO of CCA and B, LLC dba The Lumistella Company as of 2005. [15] [16] In 2017, Bell co-founded Scout Elf Productions(TM). [17] [18]

7. The unlikely secret history of 'Elf on the Shelf' - AOL

   www.aol.com/unlikely-secret-history-elf-shelf...

   The Elf on the Shelf has 1.3M+ fans on Facebook, 680K+ Twitter followers, more than 325K Instagram followers, and yes — there is an app for that elf as well. While the elf gained fans, he also ...